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Behavioral & Folklore · weekly ban:low tC

Value-menu promo frequency via McDonald's press/app pages

frequency of $1-$5 value menu promo mentions and coupon-claim counts referenced in McDonald's press/app materials

Feed detail
Measures
frequency of $1-$5 value menu promo mentions and coupon-claim counts referenced in McDonald's press/app materials
Source
mcdonalds.com press releases and app promo pages
Access
scrape-hostile
Cadence
weeklyupdates roughly weekly
Thesis
Trade-down to value menu items is an early consumer-stress tell that leads official same-store-sales prints
Maps to
MCD, QSR trade-down basket
Crowdedness
contested
Tier
tC
Ban-risk
ban:low
Where this stands

This is a catalogued data feed with a research idea attached, not a validated edge. Being listed here means it has a specific source and a one-sentence causal mechanism mapped to what it should move — it doesn’t mean it has cleared the five-stage validation gate (point-in-time hygiene, out-of-sample holdout, multiple-testing correction, and the portfolio-layer backstop). As of today, every score on this site is prior-only; zero signals in the catalog have been promoted to “measured” status. See the methodology page for the full validation process and current counts.

Browse the rest of Behavioral & FolkloreSearch trends, sentiment, and non-standard behavioral signals outside existing vendor panels.