Catalog / Behavioral & Folklore

Behavioral & Folklore data feeds

Search trends, sentiment, and non-standard behavioral signals outside existing vendor panels.

total in this domain

free / public

🔒 locked

Public feeds

Hershey Lipstick Index proxy — Ulta clearance depth

ulta.com lip makeup category, sorted by discount

Lipstick Index: small affordable luxuries rise in recessions; deepening lipstick clearance = weakening discretionary demand → XLY, consumer discretionary, WMT/TGT basket

PREMIUMdailyban:mediumtC

Diesel price spread at truck stops vs EIA average

EIA weekly retail diesel price survey combined with GasBuddy truck-stop price pages

Local truck-stop diesel spread widening signals regional freight demand/supply imbalance ahead of freight indices → diesel crack spread, trucking (JBHT, KNX), freight futures

FREEdailyban:mediumtC

Dollar-store parking-lot traffic via public traffic cams

local 511 town traffic cams near dollar-store anchored strip centers

Dollar-store traffic surges are a classic trade-down signal that leads reported comp-sales by weeks → DG, DLTR, trade-down consumer basket

FREEweeklyban:lowtC

Poshmark resale listing volume growth

poshmark.com search/category pages (public browse)

Surging resale supply of luxury goods signals households liquidating assets for cash, a folklore recession tell → luxury retail (LVMH, Tapestry), consumer credit stress

FREEdailyban:mediumtC

Fine dining reservation scarcity — OpenTable prime-slot availability

opentable.com public restaurant availability search pages

Prime-time reservation scarcity is a real-time read on high-end discretionary spend, ahead of BEA PCE releases → restaurant discretionary spend, luxury consumer basket

FREEweeklyban:mediumtC

Value-menu promo frequency via McDonald's press/app pages

mcdonalds.com press releases and app promo pages

Trade-down to value menu items is an early consumer-stress tell that leads official same-store-sales prints → MCD, QSR trade-down basket

PREMIUMweeklyban:lowtC

Instant ramen sales rank on Walmart.com grocery

walmart.com grocery bestseller/category pages

Instant ramen is the classic recession-staple food; rank climbing signals household budget tightening → WMT, packaged food staples, consumer stress

PREMIUMdailyban:mediumtC

Spam/canned-meat sales commentary — Hormel earnings transcripts

Hormel Foods (HRL) SEC EDGAR earnings call transcripts and 10-Q

Spam sales are a folklorically tracked recession-staple indicator (spiked in 2008-09 and 2020) → HRL, packaged staples, consumer stress

FREEweeklyban:nonetA

State lottery ticket sales — daily sales reports

individual state lottery commission public sales/financial reports (e.g., Texas Lottery, Florida Lottery daily sales dashboards)

Lottery spend rises when households feel financially desperate/hopeful for a windfall, inversely correlated with wage growth confidence → state consumer sentiment, regional economic stress

FREEdailyban:nonetA

Retail gold-bar sellout frequency at big-box clubs

costco.com and samsclub.com gold bar product pages

Retail gold-bar sellouts at big-box clubs are a widely-cited but rarely systematically tracked retail safe-haven demand tell → gold spot, retail safe-haven sentiment

PREMIUMdailyban:mediumtC

Private-label share in Kroger weekly digital circular

kroger.com weekly ad / digital coupon pages

Rising private-label promotion share signals retailer response to trade-down demand, a leading staples-substitution indicator → KR, packaged food brands (K, GIS) relative demand

PREMIUMweeklyban:mediumtC

Tribal/State Casino Monthly Win Reports

State gaming control board monthly revenue reports (e.g. Nevada Gaming Control Board, Mississippi Gaming Commission, Oklahoma tribal compact filings)

Regional casino win is a fast, granular discretionary-spend read that regional gaming analysts under-cover relative to Vegas Strip numbers → Boyd Gaming, PENN Entertainment, Caesars regional segment, Monarch Casino

PREMIUMmonthlyban:nonetA

State SNAP/Food-Stamp Monthly Enrollment

State DHS/HHS open data portals (e.g. Texas HHSC SNAP caseload reports, California CDSS CalFresh data)

County-granular SNAP enrollment leads national headline jobless data by weeks and flags dollar-store/discount-grocery same-store-sales inflections early → Dollar General, Dollar Tree, Kroger, discount grocery basket

FREEmonthlyban:nonetA

'Sell My X' Google Trends Distress Basket

Google Trends (public trends.google.com, via pytrends)

Distress-selling search queries spike ahead of pawn/resale supply gluts and precede reported pawn-shop inventory and gold buy-back volume by 1-3 weeks → FirstCash, EZCORP, gold spot/GLD flows

FREEdailyban:mediumtB

State Turnpike/Toll Road Daily Traffic Volume

State turnpike authority open data (e.g. Florida's Turnpike Enterprise traffic reports, Pennsylvania Turnpike Commission traffic data, Ohio Turnpike open data)

Truck-class toll volume is a real-time freight-economy pulse and commuter-class volume is a return-to-office/leisure-driving gauge, both published faster than Cass Freight or ATA indices → trucking (Knight-Swift, Werner), regional commercial real estate/office return, gasoline demand

FREEdailyban:nonetA

Locked — held back

Redacted and held back — our highest-signal feeds plus anything with compliance restrictions. Not for sale yet. The FREE and PREMIUM tiers are on pricing.